From Cultural Origins to Modern Society
Since 1983, when Chanel opened its flagship store in Kuwait City, global fashion houses have continued to expand their presence within the highly coveted GCC market, which represents a booming abundance of wealth, influence, and consumer buying power. High-end luxury brands such as Hermès, Dior, Louis Vuitton, Prada, Gucci, Dolce & Gabbana, and Versace are not only hosting pop-ups and opening upscale boutiques in countries such as the UAE, Saudi Arabia, Bahrain, and Qatar, they are also infusing their modern collections with designs inspired by the artisanal craftsmanship and effortless elegance of traditional Middle Eastern fashions.
